The colours on the computer screen are in RGB colour model in which the colours are formed by adding together different light beams : R- red, G- green, B- blue. The combining of light beams is similar to adding together paints from different containers: if we mix all light beams (RGB) we get white, when we mix all the paints, we get a “muddy” dark grey.
Printing machines operate with CMYK colours which is a four-colour print: C- cyan, M- magenta, Y- yellow, K- kabana. All tones on print are created from these four colours. The colours are not mixed together, but are applied in different density rasters on the paper, depending on the intensity of the tone. Spot-colours are an exception. These are ready-to-use mixed tones which are added to the four-colour print as a fifth or sixth tone. Formula for mixing spot colours are determined by PANTONE colour codes and these can’t be applied on paper in the same way as four-colour prints. It is important to remember that even the same colour mix may create a different result on paper – the tone and the structure of the paper affect the end result.
To check the result of the print, it needs to stabilise for a while (a few hours for a digital print, a little longer for offset print) and then it needs to be viewed at in natural daylight. For determining the colour tones GRAFILIUS OÜ has the Pantone colour catalogue to ensure you get the exact tone you asked for.
By the time layout work starts, text editing must be completed and the text must be entered correctly (see helpful information for clients). Layout work when adding visual material is a very precise work and the length of the text plays an important role — adding or deleting one or two sentences may require redoing the layout for the whole page, not to mention changing longer paragraphs or even chapters. Meanwhile, small occasional errors which are discovered during the final check are a normal part of the process and they will be corrected.
There are situations in which clients come to us when they say they needed the complete design yesterday. It is necessary to consider that a deadline which is too brief doesn’t leave room for the designer’s creative process and the client won’t have time to check the work – the completed work is always confirmed and approved by the client. During the work process it is necessary to make decisions about the best design composition, but also in case of print layout works a precise check is necessary. When the layout reaches the printing house, printing preparations need to be done. All of this requires time and it can be planned beforehand. If there is little time for design work and it is not possible to postpone the deadline (in case of conferences and fairs) then contact us so we can reach an agreement. We can start your project earlier and we can coordinate the technical requirements of the additional materials so that the illustrative materials are ready in time. We also recommend that you also reserve a time in the printing house.