1=4=20 figure


/… / In the UK a fifteen year long research has proven that when design is used strategically and systematically, each Euro spent on it has a net return of 4 Euros, a turnover of 20 Euros and it creates an export increase worth 5 Euros. /… /

/… / When companies that have used professional design speak about its benefits, they mention most of all higher customer satisfaction levels, better competitiveness and easier use of their product or service. For companies active in the exporting sector the use of design is also connected to increased profits, increased exports and market share in addition to creation of new markets. /… /

TNS Emor survey Use of design in Estonian companies and organisations, February–March 2013